We help innovating companies tell their unique story with clarity, enabling them to stand out to increase their chance of success when approaching investors, partners and customers.
Our vision is to provide you —from your venture's inception— with the professional image, digital strategies, and essential marketing tools you need to:
• Be Concise
• Be Compelling
• Drive Action
Our passion is in innovation and entrepreneurship. We give innovators access to the tools they need to be understood, distinct, and successful.
Solid Founder launched in the first quarter of 2014.
Iliana is a Creative Director and Entrepreneur with over 14 years of international, professional experience. As the creator of Solid Founder, she ensures that every project benefits from her strong aesthetic sense, as well as her versatile, meticulous story-telling and design skills.
Iliana's extensive experience running Solid Founder and her branding firm, LexCreative, covers areas such as: brand development and positioning, visual identity, collateral marketing, user experience and user interface design, for a wide range of industries but mainly for Life Sciences (pharma, biotech, medical devices) and High Tech companies (big data, robotics, virtual and augmented reality, etc.)
Iliana is a sponsor for the MIT Enterprise Forum of Cambridge, Design Director at the French American Chamber of Commerce of New England, a contributor at FWBN (Women in Business Network), and a member of AIGA (The professional Association for Design).
Prior to establishing her professional activity in the U.S. she worked for Publicis Group, where she handled numerous projects on and off line from conception to publishing, and created collateral marketing materials for multiple campaigns, for clients such as British Airways, LVMH Group (Louis Vuitton, Moet-Henessy) Barclays and Société Générale banks.
About John MacDonald
Partner / Business Development Manager
John is a business development and sales specialist in a variety of industries, including high tech and financial. He is able to organize, plan and execute action steps for business growth. From researching and uncovering opportunities to structuring a strong pipeline, John’s strategizes and performs tasks that are critical for success.
Additionally, he brings a valuable asset to the creative aspect of the firm: his background in English literature and language allows him to actively parse essential information out of our clients to create and write powerful content for them, a skill he also uses for Solid Founder’s own marketing.
On a daily basis, John provides an impeccable customer service and often the American savoir-faire that our European customers need for their U.S marketing projects.