Case Study – AidCalc. Company Key Messaging. Responsive website
In developing key messaging we took stock of what AidCalc’s core service provides: determining a family’s expected financial aid contribution. AidCalc eliminates complexity with an easy to use, accurate tool that provides peace of mind to families facing a complex process. Empowering families to plan for their childrens’ higher education inspired our message: Accuracy is a thrill.
Value for Colleges:
For colleges we needed to promote Aid Calc’s simplicity and accuracy by illustrating its value as a great recruiting platform. What we discovered told us that:
Simplifying the application process for students and parents instills confidence in the institution they are applying to.
Removing the need for an IT specialist by delivering updates and easy integration vastly improves efficiency for college administrators.
Catering to users by offering unique features exceeds regulatory requirements. This is key in creating value for clients.
These factors translate to concrete financial benefits for colleges and familes alike.