Case Study – Akrivis Technologies Packaging Design
Akrivis Technologies, LLC provides in vitro and customized kits for researchers of life threatening diseases. It is a privately held biopharmaceutical company committed to the early detection, diagnosis and treatment of serious and life-threatening diseases using its patented Z-TECT™ technology platform. Akrivis’ mission is to improve patients’ health and reduce treatment costs by developing safer and more efficacious cancer therapies by providing rapid, ultra-sensitive and cost-saving diagnostics for both research and clinical applications.
In 2014 Akrivis released their Z-TECT™ High Sensitivity In Vitro Research Kit, the first in an entire product line of for Research-Use only products. Z-TECT™’s launch is a pivotal moment for Akrivis so our design approach needed align with the product’s importance.
Akrivis’ products facilitate breakthroughs for customers. Our design invokes the company’s forward thinking, research inspired beginnings, deviating from traditional industry branding. The proposal’s bright colors and bold design parallel Z-TECT’s focus on combining diagnostics and therapy as leader in the emerging field of Theranostics. The end design honors the provenance of clinical research while simultaneously catering to its modern day execution.