Case Study – French American Chamber of Commerce
For the past 30 years, the French American Chamber of Commerce has been a mainstay for American and French businesses that want to broaden their horizons internationally. The chamber serves numerous metropolitan areas around the world and thousands of members across a wide array of fields. Given that expansive influence, the New England chapter understood the need to support the expanding French and American entrepreneurial community coalescing in greater Boston.
FACCNE decided to reshape its image for two reasons: expanding its resources to emerging French companies and ensuring its POV is congruent with its visual identity. To accomplish these objectives FACCNE partnered with Solid Founder, experienced communications leader that understands French communication and specializes in helping organizations to convey their POV with impactful messaging and design language.
An initial example of FACCNE’s evolution in brand and image is evident in Solid Founder’s work for the Chamber’s Annual Business Gala. By using design and imagery that conveys sophisticated modernism Solid Founder created a new visual identity for FACCNE. Sharp geometric shapes, a distinct color palette, and clean, bold typeface clearly indicate a contemporary organization with a defined, innovative message.
FACCNE continues working with Solid Founder to amplify its evolving point of view for its Business Awards, Café des Entrepreneurs, as well as its 30th anniversary in the New England area. In 2017 Solid Founder and FACCNE look forward to new collaborations and the continued growth of French and American innovation.