Case Study – Pharmalucence
Pharmalucence, Inc. is a leading provider of radiopharmaceuticals, specializing in the development of molecular imaging agents, as well as the development, manufacture and commercialization of new parenteral drugs. Pharmalucence traces its roots to CIS-US, Inc. CIS-US was incorporated in 1985 to commercialize medical applications from isotopic technologies developed by its European parent company.
Solid Founder (Formerly LexCreative) oversaw designing Pharmalucence’s logo and visual identity. Since then, Solid Founder has become a key partner to reinforce and position the brand, working closely with Pharmalucence’s Management and Marketing team.
The results are cohesive, constantly updated, marketing support and corporate materials that Solid Founder designed from conception to production. Using a well-defined color palette, sleek, contemporary typefaces, clear backgrounds, contrasts and transparencies, Solid Founder’s design work clearly presents Pharmalucence as a thought leader in the pharmaceutical industry; one that delivers innovative, top-quality nuclear medicine products and moves the needle in the industry.
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