Base10 Labs was founded by a team of graduates from MIT Media Lab, University of Miami, and a former genetics researcher from Harvard University. Base10 specialized on research and development of software solutions for audio and video analysis, processing and synthesis. The company focused on solving problems that require equal engineering and artistic sensibilities in their project approach.
The inspiration to develop an identity for Base10 Labs was their experimental attitude to create: do it in an open, beautiful and playful way. The goal was to merge these concepts, so the company's founder—today a Senior Engineer at Google—recorded a "secret message" with his voice. We took the resulting audio graph and adapted it to golden-ratio iconic, spiral.