Base10 Labs is young company currently based in California and originally founded in Chicago by a team of graduates from MIT Media Lab and University of Miami, and a former genetics researcher from Harvard University. Base10 specializes on research and development of software solutions for audio and video analysis, processing and synthesis. The company's biggest value proposition is solving problems that require equal engineering and artistic sensibilities in their project approach.
To innovate, the company experiments scientifically and technologically, but it does it in an open, beautiful, playful way. For them we developed an identity that merges the scientific, research-oriented as well as artistic aspects of their work. The process involved recording the voice of the company's founder, taking the resulting audio graph and applying it to the golden ratio spiral icon, giving it this way a tech savvy quality. We used Helvetica bold to create balance and cohesiveness.