Bespoke Athens is a store and a brand, but above all it is art. Owned and managed by Vassilis Bourtsalas since 2004, Bespoke Athens focuses on preserving the oldest traditions in the craft of tailoring, producing custom-made garments for men.
For this project, it was crucial to make visitors understand what the Bespoke culture is about. The mission of the website is educational but it also needed to create an experience, transporting the visitor not only to Athens or Europe but to another time, a world of refinement, tradition, and a taste for good craftsmanship.
Hand-Made and Made-to-Measure tailoring are a passion at Bespoke Athens, this passion needed to be reproduced on the brand and website, using the same level of attention to detail and harmony that they put into their own creations.