For the past 30 years, the French American Chamber of Commerce has been a mainstay for American and French businesses that want to broaden their horizons internationally.
The Chamber serves numerous metropolitan areas around the world and thousands of members across a wide array of fields. Given that influence, the New England chapter understood the need to support the expanding French and American entrepreneurial community in greater Boston. FACCNE decided to reshape its image on collateral marketing materials to ensure that their POV is congruent with the Chamber's visual identity.
The resulting designs convey sophisticated modernism. Sharp, geometric shapes, a contrasting and balanced color scheme, and the clean font Avant Garde reflect the organization's defined mission of entrepreneurship, business growth and community.