For the past 30 years, the French American Chamber of Commerce has been a mainstay for American and French businesses that want to broaden their horizons internationally. The Chamber serves numerous metropolitan areas around the world and thousands of members across a wide array of fields. Given that expansive influence, the New England chapter understood the need to support the expanding French and American entrepreneurial community coalescing in greater Boston. FACCNE decided to reshape its image for two reasons: expanding its resources to emerging French companies and ensuring its POV is congruent with its visual identity.
By using design and imagery that conveys sophisticated modernism Solid Founder created a new visual identity for FACCNE. Sharp geometric shapes, a striking but sober color scheme and the clean Avant Garde font indicate a contemporary organization with a defined message. Solid Founder continues to amplify the organization's presence, designing for their Business Awards, Café des Entrepreneurs, 30th anniversary celebration and multiple events as shown here.