In developing key messaging for MatchUpBox we needed to take deeper dive as to why MatchUpBox's value proposition is something that will resonate with today's web savvy generation. As the internet continues to evolve, becoming a more and more convenient place to explore, learn, and shop it is also becoming a market for major internet giants to take advantage of all the information passing through day to day. Data is the new stock market but only internet titans are trading, with your information no less.
This is where MatchUpBox comes in to help consumers and vendors. Consumers can be confident that the vendor they are purchasing from will protect their data and the vendor can be assured consumers who purchase from them will return in the future. MatchUpBox acts as a P2P framework specifying how data can and cannot be used, and provides actionable steps if a violation occurs. This constitutes the essence of MatchUpBox's trust pillar, providing consumer and vendor alike an encrypted ally to obfuscate and encrypt – protecting the integrity of personal data.