Mindfull Investors is a venture investment firm based in San Francisco CA, focusing on companies that tackle some today's most pressing issues in health, environment, food, water and agriculture. The firm has funded ventures that became top brand names in sustainability, such as Seventh Generation household products and Organic Girl foods.
For the Mindfull brand, we created a design that puts these values upfront in a simple way: using a vibrant green-blue combination, a "floating" earth to create lightness and a sharp, contemporary typeface representing financial solidity and trust that are critical for success.
Additionally, we adapted this concept to the firm's spinoff project Mindfull Crowd, an equity based crowdfunding platform. Here, the idea of coming and working together is symbolized in an abstract, dynamic shape.