Partnering with the MIT Enterprise Forum of Cambridge, presented a unique opportunity to work with people that promote innovation and deliver MIT’s benefits to a larger demographic.
MITEF needed design language to evoke the community they serve and innovation they foster. This was especially important for the digital campaign assets of The Startup Spotlight, one their biggest events each year.
The creative process accounted for who MITEF serves, the talents of its members, and the institution that inspired its origins. By using striking color combinations and images that draw the viewer in, we created an upbeat look that tells the complete story of a community. Availing MIT’s renowned technical prowess to all who are interested in what’s next for innovation.