Respira Labs is a healthcare technology company based in San Jose, CA. They are building a service platform of wearable devices and adaptive digital algorithms to improve the delivery of care for Chronic Lower Respiratory Disease (COPD).
During the discovery phase for this project, the founders explained the impact that COPD has on people suffering from this disease. Besides the devastating physical effects, their quality of life is severely affected: they are often socially isolated even from their loved ones, due to fear of contracting an infection when their oxygen levels are low, they also experience embarrassment when using the bulky, inconvenient devices currently available. The company focuses on tackling those issues.
We designed Respira Labs identity to reflect adaptability and a positive feel that matches that of the company's mission. We used a round, soft font to create warmth, a vibrant color scheme, and a logo inspired on the concept of breath, flux and care.