Solid Founder is a creative team that designs, creates messaging and markets for high tech, biotech, and professional services firms. We have collaborated with companies and institutions such as the French Embassy in the US - Office of Science and Technology, Pharmalucence by Sun Pharma, WuXi NextCODE, Quick Pivot, and many other emerging tech companies, non-profits and consultancies, in Boston and abroad.
Here’s what we do:
Graphic Design
Logo & Identity
Web & UX/UI
Key Messaging and Positioning
Creative Writing and Copy
Marketing Personas and Customer Journeys
Iliana Rabago
I am a Graphic Designer with 15+ years of international, professional experience.
I was born and raised in Mexico City, in the very special neighborhood of Coyocan, two blocks away from Frida Kahlo's house and next to a bustling market. The abundance of color, contrasts and boldness in Latin America's aesthetics has deeply influenced me as a Designer. Later I lived in Paris, France where I came to truly appreciate movements like Fauvism, Futurism, Cubism (and most of the "isms" of the XXth century!). Now that I am in New England, I get inspiration from the constantly changing weather that keeps us in our toes.
As the creator of Solid Founder, my goal is to bring to life aesthetically strong experiences for businesses, by using a versatile design approach and intellectual curiosity.
I admire entrepreneurship, technology and science but particularly the kind that helps to improve people’s lives.
I love authentic Mexican food, dogs, yoga and art in general.

John MacDonald
I am a business and marketing professional that organizes, plans and executes action steps for business growth. Uncovering opportunities for Solid Founder as well as former employers in info-sec and fintech has been a driving force for me.
Creatively, I parse essential information and create content for clients helping attract ideal market segments. In addition, I have worked as project manager and copy editor on Solid Founder projects.
In my spare time I’m learning Spanish, running to keep fit (and to work off the IPAs). And I did finally finish Moby Dick.

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