ILIANA RABAGO
As the creator of Solid Founder, my goal is to bring to life visual solutions that are esthetically sound and deliver value. Using a pragmatic design approach and intellectual curiosity, I help technology, scientists, and organizations build meaningful brands.
I enjoy collaborating across disciplines and believe in making the design process rewarding for everyone.
Raised in Mexico City—just one block from Frida Kahlo’s house and next to a bustling market—the vibrant colors and bold energy of that environment deeply influenced my creativity.
Besides being a designer, I’m also an English-Spanish medical interpreter. In my free time, I paint botanicals in watercolor, listen to a philosophy podcast, swim and spend time with my dog.
JOHN MACDONALD
I am a business and marketing professional that organizes, plans and executes action steps for business growth. Uncovering opportunities for Solid Founder as well as former employers in info-sec and fintech has been a driving force for me.
Creatively, I parse essential information and create content for clients, helping them to attract ideal market segments. In addition, I have worked as project manager copy writer and editor on Solid Founder projects.
In my spare time I’m learning Spanish, running to keep fit and reading.
CAPABILITIES
We are a creative team working for tech, biotech, and professional services firms. We have collaborated with companies and institutions such as Sun Pharma, the French Embassy in the US - Office of Science and Technology, Vericast and many emerging tech and life sciences companies, non-profits and consultancies in the US and abroad.
Here’s what we do:
Graphic Design
Logo, Identity & Branding Systems
Web & Front-end Design
Creative Writing & Copy
Key Messaging and Positioning