BCBSMA's Service Day is a company-wide volunteering event with deep significance, focused on giving back to local communities. 2025 marks the 15th anniversary of this impactful commitment.
I played a central role in shaping the visual for the campaign to promote it, developing a variety of assets for internal and external audiences, including animated Facebook posts and Instagram reels, ensuring the tone was both celebratory and meaningful. The response was extremely positive, with associates and partner organizations appreciating how the design captured the essence of showing up and giving back.
