Schmidt & Federico is an award winning law firm based in Boston, MA.
The main requirement for this project was to create a dignified feel for the new website, in line with the firm's successful track record. With this in mind we opted for large photography of architecture specific to the city of Boston: Beacon Hill, The Public Garden, and The John Adams Courthouse. We also conducted a photo shoot of the team, using as a backdrop the hallways of the historic Berklee building where the firm operates. Combining this with a sober color scheme and a sans-serif font generated the visual impact and formal feel that Schmidt & Federico needed. At the same time, we significantly improved the experience for visitors, paying special attention to mobile.