In creating Tactai’s brand design we needed to ensure that the breakthrough technology the company develops is expressed visually. The logo is designed to evoke the missing element Tactai aims to provide within virtual reality and augmented reality: the ability to touch and interact with what one perceives. In the final design, as the logo becomes whole and forms a solid object, it evokes what Tactai was started for: making virtual experiences far more realistic and believable.

Back to Top